HOME            OUR AMBITION            MISSION            FIND US            CONTACT             NEWS

Follow Blue AB

Blue CEO attends deployment of 85 FloWater refill stations in Oakland, California, geared to shift children from drinking sugary soda to pure water

News   •   May 02, 2019 14:25 CEST

From left, Oakland Mayor Libby Schaaf, FlowWater CEO Rich Razgaitis and Blue co-founder and CEO Anders Jacobson.

Stockholm, Sweden, May 2, 2019 – Blue co-founder and CEO Anders Jacobson joined a news conference and ribbon cutting on April 30 in Oakland, California, to showcase the deployment of FloWater Refill Stations in Oakland schools as part of an initiative to fight childhood obesity by encouraging students to drink more water and reduce their consumption of sugary drinks. 

Showcasing a newly installed FloWater Refill Station, the press event was attended by Oakland Mayor Libby Schaaf, other local government and educational officials FloWater Co-founder and CEO, Rich Razgaitis.

“Sugar-sweetened beverages have been linked to obesity, tooth decay, diabetes and other health issues and Blue is pleased to see 85 FloWater Refill Stations being installed in 14 high schools, 14 middle schools, 55 elemenatry schools and 4 alternative education locations across Oakland,” said Blue CEO Anders Jacobson. 

The initiative is funded with Alameda County Measure A funds and revenue from Oakland’s ‘soda tax’, a measure passed in 2016 to fight childhood obesity and educate the public on the health risks of drinking soda.

Incubated in Silicon Valley, FloWater brings innovative technology to water purification and taste enhancement. Connecting to any potable water line, FloWater Refill Stations extract up to 99.9% of all contaminants and harsh chemicals, including lead and chromium 6 and delivers fast-flowing, purified and chilled water that has been oxygenated, alkalized and revitalized with electrolytes and trace minerals for better hydration. A coconut carbon filter ‘finishes’ the water for a better taste.

In December, 2018, Blue, a global Stockholm-based investment company that serves as a catalyst for impact-focused innovations, invested in Flowater.

For more information, please contact David Noble, Blue PR & Communications Director, at +44 7785 302 694 or on dn@blueab.se