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Blue leads US$ 6 million investment in New York water personalization startup Rocean

Press release   •   May 09, 2019 13:38 CEST

Blue's Anders Jacobson (left) and Rocean's Sunjay Guleria (right) discuss reinventing the water industry

Stockholm, Sweden, May 9, 2019 – Blue, a Stockholm-based global investment firm focused on sustainable solutions for a healthier planet, today announced it has made a significant investment in New York City water start-up Rocean. Blue is leading a USD 6 million investment in Rocean, which is set on reinventing the water industry with a smart, contemporary-looking counter-top water device that filters, carbonates, flavors and enhances tap water.

Blue already owns stakes in other sustainability-oriented water companies, including a 100 percent holding of Bluewater, a Swedish company marketing its leading-edge water purifiers for home, commercial and public use in over 30 markets around the world. Other investors in Rocean include musician and actor John Legend; Phil Molyneux, Ex-President Dyson The Americas; and Peter Carlsson, Ex-Supply Chain Head Tesla; and Rohan Oza, Ex-CMO VitaminWater.

Scheduled to ship in late summer 2019, the Rocean one is a seamless, highly personalizable, reusable water ecosystem that gives consumers more choices and convenience than they can find at their local supermarket. The NYC-based company was founded by serial entrepreneurs Sunjay Guleria, Mohini Boparai Guleria, and Dr. Lee von Kraus, who share a common vision of the need for immediate action to fight climate change and plastic pollution.

Anders Jacobson, co-founder and CEO of Blue, said: “We’re inspired by how Rocean is redefining the way US consumers connect with their changing hydration needs. The Rocean team and product deliver a clear solution that addresses the massive challenge of the global addiction to bottled water, which is dramatically increasing humanity’s carbon footprint.”

According to Rocean, shipping water in bottles and cans generates 32 times the amount of greenhouse gas emissions as drinking water from a tap. Globally, the amount of energy required to manufacture, transport, store, refrigerate and dispose of plastic bottles each year is equivalent to over 450 million barrels of oil, enough to fuel over 25 million vehicles for an entire year.

Sunjay Guleria, Rocean Founder and CEO, said: “We've seen the power of personalization help revolutionize the digital music and movie industries. Our unique dual-pod flavor and enhancement system brings that same level of personalization to the common tap. The Rocean One can literally make hundreds of thousands of water-based beverages eliminating the need for transporting water and we’re proud to have solved the 'long-tail' problem for brands, consumers and the planet.”

Rocean’s multi-use pods give users an endless selection of natural fruit flavors, supplements, and enhancements at 1/5th the cost and just 1/10th the total carbon footprint of pre-packaged beverages. Their patent-pending micro-dosing system supports two pods at once, letting users mix their favorite flavors and enhancements at their preferred dosage.

“This latest Blue investment is the next step in our creation of a unique, global community of innovative drinking water companies who jointly want to provide solutions that change the way consumers think about and consume drinking water in order to be more sustainable.” Anders Jacobson said.

About Rocean

Rocean makes smart appliances that change how we consume water. With the launch of its flagship product the Rocean one, that filters, carbonates, flavors and enhances tap water, Rocean is targeting the global bottled water industry by offering a seamless, highly personalizable, reusable water ecosystem that gives consumers more choices and convenience than they’ll find at their local supermarket. www.rocean.com

About Blue

Headquartered in Stockholm, Sweden, Blue is a global investment company that serves as a catalyst for innovations that can solve some of the major challenges facing our plane. Blueinvests in and operates Nordic and international companies and organizations that apply human ingenuity to deliver resourceful, sustainable solutions. Members of the Blue portfolio include Sweden-HQ’d Bluewater, Sweden-based international alternative energy company Climeon, Spain’s TAPP tap filtration company, Baseload Capital, Sweden’s Save by Solar, Visiba Care.

FOR more information, please contact David Noble, Blue PR and Communications Director, at dn@blueab.se or +44 7785 302 694

About Blue

Headquartered in Stockholm, Sweden, Blue is an investment company that serves as a catalyst for innovations that can solve some of the major challenges facing our planet and all living on it. Blue’s mission is to find, engage with, invest in and support entrepreneurs, innovators and businesses driven by the desire to deliver tangible, sustainable solutions that can benefit human wellbeing and planetary health.www.blueab.se